Project Overview

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For this project, I collaborated with French rapper Zola on a photoshoot dedicated to the limited-edition Dior x Jordansneakers. My goal was to merge the sophistication of luxury with the raw energy of urban culture, creating a visual narrative that resonates with both worlds.

I personally managed the entire project from concept to final delivery. I developed the creative vision, selected the location, directed the shoot, executed all photography, led the creative direction, and personally handled the retouching and post-production. Every step was conceived and executed by me to ensure a result perfectly aligned with Dior’s high-end brand codes and Zola’s authentic identity.

Objectives

• Blend luxury aesthetics with urban culture.
• Showcase the Dior x Jordan sneakers in a way that feels both aspirational and authentic.
• Create a setting and atmosphere that bridge high-end elegance and street energy.
• Produce striking visuals that speak to both fashion and music audiences.
• Reinforce Dior’s position as a brand that transcends cultural boundaries.

Scope of Work

1. Concept Development
   Created and defined the visual direction, ensuring harmony between Dior’s brand codes and Zola’s image.
2. Location Scouting
   Personally selected a location reflecting both refinement and urban authenticity.
3. Creative Direction
   Oversaw styling, framing, and overall mood to embody the fusion of luxury and street culture.
4. Photography
   Personally executed the entire shoot with high technical and artistic standards.
5. Retouching & Post-Production
   Personally processed and refined all images to meet luxury standards and achieve the desired visual impact.

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