‍Project Overview

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For Tweny8, I was responsible for several key areas of the brand’s creative and marketing strategy. This included managing selected photoshoots, leading influencer marketing by providing products to artists, rappers, and other influential figures, and driving the brand’s organic growth on social media.

I grew Tweny8’s TikTok account organically from 2,000 followers to over 100,000, relying solely on creative, trend-driven content without paid advertising. Additionally, I played a major role in organizing and promoting the brand’s pop-up store — bringing in large audiences and inviting well-known personalities to increase visibility and attract more customers.

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Objectives

• Execute photoshoots that align with Tweny8’s visual identity.
• Use influencer marketing to connect the brand with culturally relevant figures.
• Drive major organic growth on TikTok without paid ads.
• Attract traffic and visibility to the pop-up store through strategic promotion and networking.

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Scope of Work

1. Creative Direction & Photoshoots
   Managed and executed selected photoshoots to maintain a cohesive, high-quality brand image.
2. Influencer Marketing
   Distributed products to artists, rappers, and other influential figures to expand brand awareness.
3. Social Media Growth
   Grew TikTok organically from 2K to 100K followers through creative content, trend adaptation, and audience engagement.
4. Pop-Up Store Promotion
   Organized and promoted the brand’s pop-up store, bringing in high foot traffic and inviting public figures to draw attention and boost attendance.

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