Project Overview

In today’s environment, where image and brand consistency are essential, I supported Alex Shane in building and optimizing his online presence. My goal was to develop a strong visual universe aligned with his personality and values, while enhancing his credibility and impact with his audience.

From video production to photography, along with creative direction and content strategy, every step was designed to combine appeal and professionalism.

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Objectives

• Define and establish a clear, recognizable visual identity.
• Create engaging content for YouTube and social media.
• Maintain a balance between authenticity, professionalism, and approachability.
• Optimize visual and narrative consistency across all platforms.
• Strengthen brand image to support audience growth.

Scope of Work‍

My work for Alex Shane covered the entire creative process:

1. Analysis & Positioning
   Understanding his vision, audience, and the values to be communicated.
2. Creative Direction
   Developing a cohesive creative line (colors, framing, mood).
3. Video Production
   Producing YouTube vlogs (filming).
4. Professional Photography
   Creating visuals tailored for social media, optimized for engagement.